Wild Aid

Supporting high-impact, culturally sensitive consumer campaigns that protect wildlife and reduce demand, and reach hundreds of millions of people across media and technology platforms: creative messaging, designed to encourage the public to value biodiversity and join the efforts to end the demand for illegal products.

With an unrivalled portfolio of ambassadors from film, TV, music, sports, politics, religion and business, and a global network of media partners, non-profit WildAid leverages over $300 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.

Ambassadors are integrated into creative content campaigns with priority for the worlds biggest consumer market, China. Strategic partnerships with branded media platforms, feature inspiring personalities with mass reach, including Michelle Yeoh, Jay Chou, Lang Lang, Li BingBing, Maggie Q, Yao Ming, Jet Li and Jackie Chan.

The marketing and communications strategy draws on cultural and consumer insights, and the latest trends for maximum impact. By raising awareness about wildlife consumption and its connection to COVID-19, campaign results indicate a continued reduction in consumption of endangered species products. The UN estimates the illegal wildlife trade to be worth $23 billion annually, making it the fourth-largest illicit trade after arms, drugs and human trafficking.